Enrique Peña Nieto (born July 20, 1966) is a Mexican politician. A member of the Institutional Revolutionary Party (Partido Revolucionario Institucional, PRI), he served as governor of the State of Mexico from 2005 to 2011. On September 19, 2011, he announced his candidacy in the 2012 Mexican presidential election to succeed Felipe Calderón.[1] and he formally registered his candidacy on November 27, 2011.
Coordinating Luis Videgaray Caso of Enrique Pena Nieto's campaign in the last days has commented on that to his point of view his Campania is exceeding very well lightly his opponents, the candidate of the tricolor has signed already more than fourteen commitments, besides being the candidate with major number of followers in Twitter and Facebook overcoming both millions, only in his first week his official page www.penanieto.com I overcome 315 visits and the videos of YouTube's official channel overcame two million reproductions, with 18 days of having begun his campaign and to 75 of the electoral day, It has begun a series of tours for the whole Mexican republic making us know his offers and reaffirming the commitment with the people that we demand a better Mexico so much for us themselves as for our children and family.
The first day of campaign, been Straw hat where the beautiful pearl tapatía Guadalajara " Mexico is the force of his wives " and under the commitment to reactivate the field and the agriculture gave take-off to his campaign under this phrase doing special support in the importance of the women both in his campaign and in the life of the country and the Mexicans, igniting the light in the different conditions of the republic it is like A Sorrow Grandson did a special link with each of them giving officially the beginning of his campaign course to July, 2012.
Signed commitments and it was precisely the last first of April when the candidate I visit our condition Chihuahua where it promised to finish with the food poverty that nowadays 21 million Mexicans suffer, undertaking a program of not more poverty, with brigades of zero in order that at least 15 millions of Mexicans should not spend for mas hunger in the future, in the same visit had a meeting with the Tarahumaras Raramuris chatting of his living conditions where it them promised not to have any more in the oblivion and in the injustice to those who have them used.
Signed commitments and it was precisely the last first of April when the candidate I visit our condition Chihuahua where it promised to finish with the food poverty that nowadays 21 million Mexicans suffer, undertaking a program of not more poverty, with brigades of zero in order that at least 15 millions of Mexicans should not spend for mas hunger in the future, in the same visit had a meeting with the Tarahumaras Raramuris chatting of his living conditions where it them promised not to have any more in the oblivion and in the injustice to those who have them used.
On the same first of April pipe a rapid visit to Chiapas's condition and with the construction of an agroindustrial park and the modernization of the highway with direction to improve the economy of the zone make Guatemala very taken pleasure the chapanecos of real makes these commitments. The education first, in his visit to Sonorous he compromised himself with the Top Education that nowadays is 68.5 % in the country and in order that this could improve one of his principal actions it will be to extend the infrastructure and that 6.2 million Mexicans could represent to the school between 16 and 18 years.
Veracruz: Security, commitment with the Naval Police, to protect the people the time that he it needs, to recover the tranquility and to leave behind the fear that in the last months has characterized Veracruz. (Signed commitment). System of Universal National Health Service as a whole with his equipment of work proposed that it has done to guarantee the health of all the Mexicans, which includes medical attention of quality, insurance for the oldness.
7 federative entities visited with 14 commitments signed until April 10 of the present year, dominating the surveys in social networks Enrique Peña Nieto apparently continues his campaign of a very favorable way, possessing the collaboration of an equipment of work that they it have could guide even in the advertising spots that he has presented up to the moment in different leases of the Mexican republic the quality and support has appeared with the one that counts on behalf of his staff one more point to his favor inside the contest.
I touch the shift to Port Progress, Yucatan, focused principally on the field I begin a conversation with the yucatecos clarifying that his principal aim is to increase the agricultural national activity to achieve the food safety of the country.
Oaxaca: a commitment mas the consolidation of the hospitable network of this great condition, better health, mas certified doctors, better quality of life and better equipment for all them of Oaxaca.
“I am sure of the great potential that has Mexico in his engineers, technical personnel and specialists of the aerospace industry. Because of it, today I compromised myself to the construction and operation of the National Center of Investigation and Certification of Materials, in Querétaro's condition “word expressed by the candidate on April 12 in Querétaro.
Acapulco: To return To Him to Acapulco his place as tourist power of the world, the Tianguis Turístico to return to this port, and to guarantee the supply of drinkable water for the inhabitants of Chilpancingo.
ALHONDIGA DE GRANADITAS, GUANAJUATO
In his constant fight for recovering the confidence of the Mexicans once again on April 16 I emphasize eight areas to be able to exploit to the maximum the potential that has Mexico as for the tourism, in press conference I stress that nowadays Mexico occupies the place number 43 of 142 countries in the Index of Competitiveness of Trips and Tourism of the Economic World forum and that in addition Mexico is the eleventh power in tourists' receipt.
In his constant fight for recovering the confidence of the Mexicans once again on April 16 I emphasize eight areas to be able to exploit to the maximum the potential that has Mexico as for the tourism, in press conference I stress that nowadays Mexico occupies the place number 43 of 142 countries in the Index of Competitiveness of Trips and Tourism of the Economic World forum and that in addition Mexico is the eleventh power in tourists' receipt.
My offer is based in being employed at the following areas:
1. To strengthen the safety in the tourist destinations and in the roads.
2. To improve the image of Mexico in the world, from our achievements as country and the intelligent promotion of our tourist destinations.
3. Development of infrastructure of communications: air infrastructure, road, maritime and railway. To connect the tourist destinations between yes, and with the principal cities of Mexico and the world.
4. To promote the growth and quality of the suppliers of tourist transport (air lines, camioneras, cruises, etc.).
5. To improve the infrastructure of the tourist centers.
6. Development of human resources for the tourism, which languages dominate as the Englishman or the mandarin.
7. To promote the thematic tourism and of niche (business, cultural, of adventure, ecotourism and ethno-tourism, of health, religious and of routes: Bicentenary, Gastronomic, Mayan World, and Magic Peoples)
8. To stimulate integrally planned Centers and tourist integral projects, to achieve a sustainable, productive industry and with quality.
Major employments
The growth of the country is minor to of any other one in Latin America 1.7 per cent, A Sorrow Grandson I sign one more commitment to treble the economic growth of the country, to be able to increase the percentage of the 1.7 to 5.1 per cent, improve the quality of life and that of our families.
1. To support the macroeconomic stability.
2. To promote the economic competition in all the areas.
3. To stimulate Mexico as energetic power.
4. Major investment in The Human Capital.
5. To increase the credit level to finance strategic areas.
6. To increase the investment in infrastructure (nowadays 5 % of the GDP).
7. To design a new strategy of exterior trade.
8. To design a new strategy of exterior trade.
9. Modern Politics of Promotion to the Field, Tourism and New Industrial Politics.
10. It reforms Hacendaria Integral.
Let's summarize a bit on the made and signed commitments
Places where he has signed commitments:
Places where he has signed commitments:
1. To recover the peace and liberate
2. A Mexico without poverty
3. To grow to generate and better employments
4. Better education
5. All the leadership of Mexico to recover in the world
6. Effective Government
But must it gain Peña Nieto the presidency of the republic?
But must it gain Peña Nieto the presidency of the republic?
In the opinion of the community
Enrique Peña Nieto nowadays represents the authoritarian regime to us tape-worm accustomed the past government, therefore the worst of the options of these choices; unfortunately it has committed several very serious mistakes and does not know of his history.
At the same time already the persons have demonstrated that not in agreement with the work of the candidate priista the social networks have been the perfect tool to begin this movement specially Facebook where already they have created a group called by for what we will not vote for Peña Nieto.
Thanks to this one of the creators of this group has received a series of threats on the part of the workgroup of the candidate that of did not censure this type of bad advertising tendria that to be abided by the consequences.
After having informed a few months ago in the international fair of the book in Guadalajara straw hat, his coordinator of bell Luis Videgaray I initiate an extensive fight to clean the image of the candidate and months like that to be able to come to her take care tapatia a bit of calm mas to recording his promotional videos, for if the entire community was not small and the same colleagues continue speaking about the topic and I do not doubt that they continue doing it for one b quantity of time sounds, on the other hand another serious mistake that I affect undoubtedly his work as good public image was the mistake that his daughter Paulina Pena having offended in twitter several persons being calling PROLE with the intention of defending his dad of the different critiques for which it was happening in this moment.
He forget in an interview the disease of which died his wife in 2009, some months after the mistake in an interview for telephone could not answer the minimum wage with that hundreds of Mexicans live and also not to be able to answer which were the producer's basic prices as the tortilla saying that was not the woman of the house, and to end it gave a conference in a forum in English where it put so nervously that pipe a terrible and very bad pronunciation and for now if finished the separation of the revolutionary institutional partido with the partido new alliance.
“A FAMILY MAN”
One of the things that more it stimulates undoubtedly is the family and is that you dare of his wife Angelica Rivera who has accompanied it along all his bell they have joined forces and in each of the points of the republic where the candidate to come is his wife the manager of recording and raising videos so much to his social networks as to them of her itself complementing furthermore the advertising of his husband and leaving us to see the great esteem that it takes as the people of Mexico and at the same time he shares us a bit of his intimate life as family father and I handcuff this with the intention of sensitizing ourselves a bit clarifying that very apart from his working place is a man of house who puts before that quite his family.
Spots
“MI COMPROMISO ES CONTIGO Y CON TODO MEXICO Y TU SABES QUE LO VOY A CUMPLIR”
Finally the advertising spots of the candidates go out to the air but unlike others those of A Sorrow Grandson differ for the good accomplishment and quality that they present with different leases about the republic in which Chihuahua, Veracruz, Quintana Roo, Sonora, Guadalajara, Showing each of the beautiful landscapes which it possesses Mexico of these conditions, exposing his commitments, chatting with the people, using his typical suits and crossing his streets it is since we see the candidate in these videos, undoubtedly a great success from the message safety with which he presents it and the clarity of the image and photography that he presents stops very clear where the candidate directs for himself in my opinion better that they have presented up to the moment. Point to his favor
Thousands of advertising announcements for every Mexico prevail on the candidate of the PRI only in NEZAHUALCÓYOTL's municipality, Mexico they found forty announcements unlike Josefina Vazquez Mota and Lopez Obrador that they do not possess any.
The Federal Electoral Institute (IFE) established in 336 million 112,084 weight the ceiling expenses of campaign for each of the candidates for the Presidency of the Republic.
MISTAKE AFTER MISTAKE...
MISTAKE AFTER MISTAKE...
After having informed a few months ago in the international fair of the book in Guadalajara straw hat, his coordinator of bell Luis Videgaray I initiate an extensive fight to clean the image of the candidate and months like that to be able to come to her take care tapatia a bit of calm mas to recording his promotional videos, for if the entire community was not small and the same colleagues continue speaking about the topic and I do not doubt that they continue doing it for one b quantity of time sounds, on the other hand another serious mistake that I affect undoubtedly his work as good public image was the mistake that his daughter Paulina Pena having offended in twitter several persons being calling PROLE with the intention of defending his dad of the different critiques for which it was happening in this moment.
He forget in an interview the disease of which died his wife in 2009, some months after the mistake in an interview for telephone could not answer the minimum wage with that hundreds of Mexicans live and also not to be able to answer which were the producer's basic prices as the tortilla saying that was not the woman of the house, and to end it gave a conference in a forum in English where it put so nervously that pipe a terrible and very bad pronunciation and for now if finished the separation of the revolutionary institutional partido with the partido new alliance.
In spite of the mistakes and the bad moments for what it has had to happen Grandson continues gaining the surveys and apparently the people trust in him since the affection of the people has gained itself with the samples of love that gives during his event of bell that has had since take-off gave his plan of work last March 30.
CONLUSION
The elections 2012 every day are more surrounds and is our responsibility as community to make be worth our right and voting better the one who is convenient for us without importing the opinion of the others let's not stop doing it because it is important to be a part of this decision so important that all the Mexicans we want a sure, clean country, with employment, with better opportunities so much for us as for our family, in personal my favorite is not Enrique my favorite but on having seen his offers I realized that if it offers interesting things of which I was not good and it is also to see all the options which we possess, this July let's vote and between all let's put little our effort to achieve a good result that they all like.
The elections 2012 every day are more surrounds and is our responsibility as community to make be worth our right and voting better the one who is convenient for us without importing the opinion of the others let's not stop doing it because it is important to be a part of this decision so important that all the Mexicans we want a sure, clean country, with employment, with better opportunities so much for us as for our family, in personal my favorite is not Enrique my favorite but on having seen his offers I realized that if it offers interesting things of which I was not good and it is also to see all the options which we possess, this July let's vote and between all let's put little our effort to achieve a good result that they all like.
(Peña Nieto, 2012)
Excerpt from script:
-To bring progress to the whole state, we need roads and in the State of Mexico have 83 km of motorways, Mexican external circuit, warrant independence bicentennial route, highway Toluca - Zitacuaro and 136 km in the process-
The spot containing information managing issues, which in turn makes no comparison of other governments, or present source of this information but much, mention the word New. Giving a hint that this is a new stage for the State of Mexico on the issue of urban development. At the same time actress Lucero said “ah! I was out of time” generating the interest of the viewing audience to know the conclusion of the spot. This leaves one to think that all the information did not fit in a small spot, as they did many things in the road, the position Lucero is humanistic, speaks colloquial language while generating empathy with the viewing audience thanks to her charisma and simplicity, creating an atmosphere of trust, and that in turn are submitting a report of what has been done on behalf of the State of Mexico.
Facebook:
http://www.facebook.com/ #! / Enrique
Facebook, has become one of the most practical and rapid means to publicize an important event. Peña Nieto is using facebook as a communication tool as it discloses all the activities during his campaign. We can see pictures of grief grandson with people, find links to contact the candidate and also invites us to join their team, every day is telling what is happening in the states of the republic to visit with professional photos are published on their facebook page. Importantly, the Peña nieto facebook has a link to the facebook Angelica Rivera. This has been key to boost the female vote for her husband. The page also gives us access to videography and his twitter account. This detail has modifications with the line graph that are driving in your account, as the blue bird logo twitter becomes green, the word is found TWITTER contrasting white letters on a red background to reference to the PRI colors.
EPN Given the need for new impetus to the National Agreement on Tourism, my proposal to detonate in Mexico epn.mx/HSZJEZ7 hours ago • Reply • Retweet • favorite
Web Page:
http://www.enriquePeñanieto.com/?gclid=COSZyu-bu68CFQOEhwod1SSmfQ
"I want your eyes to see, what my eyes will see" Angelica Rivera
This phrase has been famous since it was issued by Gaviota hours prior to logging the Peña Nieto campaign. This message was designed for women, where they are given a place as the saying goes, behind every man there is a great woman. Again reinforcing the image of Mexican women represented in the beauty, femininity and strong political character Angelica Rivera has played in this election.
Spots on TV and the Internet
The start advertising on television and the internet was through a spot in which only shows the candidate Enrique Peña Nieto, announcing that soon you would see traveling the state in the nation on parole for a commitment by Mexico. Analyzing this spot meeting the following key words in the script that handles the candidate:
As a
Pre campaign mistakes
On December 5, Enrique Peña Nieto attends the International Book Fair in Guadalajara, Jalisco, where he confuses authors and their works. The issue becomes the joke of fashion in social networks, given this his daughter, Paulina Peña Pretelini, caused a stir on Twitter because she sent a message to his followers. Where stood the people of Mexico as a country of ignorant. Another incident that was presented this was the omission of the current price of tortillas. Justifying his error, said "I am the lady of the house." Once again clarified his comments and apologized via Twitter. Finally in December 2012 posted a video on YouTube, where Enrique Peña Nieto is on the World Future Speaking society giving a speech in English on this occasion was targeted because his bad pronunciation.
Recommendations
It was to my liking Peña Nieto, since it has managed to use what has work for him in the past to show results from the state government of Mexico, a religious wedding in a city traditionalist graphic antecedents showing the beauty of our states in the celebration of the bicentennial.
Alex Perez 1043118
This is an objective analysis of the
presidential campaign of the candidate Enrique Peña Nieto who is running to be elected
in July of 2012 has the new president of
Mexico
The analysis encompasses:
His personal life
·
Political career as a public servant
Pre-Presidential Campaign activities
· 300 achieved
commitments in the State of Mexico
· La gaviota happy
ending to attract the female vote
· His declaration as
a single Candidate among the states
The Presidential
run
· Register for the
candidature
· Start of in Panista
territory
· Use of social
networks
· Every state had its
own spot
Campaign mistakes
Recommendations
The PRI political
party has its nominee for president of our beloved Mexico, born in Atlacomulco,
State of Mexico. The three colors flag bearer is the son of Enrique Peña del
Mazo and Maria Socorro Nieto Sanchez, his sisters Veronica, Ana Cecilia and his
brother Arturo. The name of our main character is Enrique Peña Nieto. During
his adolescent years he lived in Toluca where he started his basic level of
education. While still a youngster, Peña Nieto began his activity in politics.
Participated actively in the electoral campaign Alfredo del Mazo Gonzalez, but
it was not until later when Peña Nieto found his political calling. He went to
law school at Universidad Panamericana, based in Mexico City. At this time he becomes
an active member of the PRI. Upon completing
his university studies he became a faculty member and students who had the
opportunity to take classes with Peña Nieto, find learning is one of the
strengths of the candidate, thus entering a graduate at the Instituto
Tecnologico y de Estudios Superiores de Monterrey where he earned a Masters in
Business Administration.
Early in his career
as a politician, he performed as the Secretary of the Citizens' Movement in the
Zone I of CDE the C.N.O.P. later on he was followed by the Representation of
the Coordinating Committee of the Municipal Assembly Conventions for the FJR
District Local XXIV. The candidate has always got a personal life along his
professional life. We can highlight from his private life, his first marriage
to Monica Pretelini whom he met in restaurant and after an eight-month
courtship they married in February 12, 1994. Peña's family began to grow
rapidly their first born Pauline, then Alexander and finally Nicole. On January
10, 2007, Peña Nieto become one of the most eligible bachelors of the public
media and political since the death of his wife. Monica Pretelini‘s death was a
respiratory arrest with complications resulting in brain death. The grieving
process was short-lived because in the last quarter of 2008, it was announced
that he and actress Angelica Rivera better known as Gaviota had an affair. The
Gaviota s nickname was granted to the actress for her leading role in a
televised production of a soap opera Distilling Love. They first met when the
actress was hire for an advertising campaign dedicated to highlight the
candidate achievement during his term as governor in the state of Mexico. The
Campaign adopted the name "300 Commitments Fulfilled the Government of
Mexico" using Angelica as the image of the campaign but given their
relationship she had to step down and leave the spot to the singer Lucero. Some
of the highlighted commitments: Ten hospitals with state of the art technology,
and more than twenty thousand computer equipment in public school classrooms,
83 kilometers of new highways, and the announcements were released nationally
in prime time. The spots are now considered a pre-presidential campaign for
Enrique Peña Nieto. The aim of this campaign was to position Enrique Peña Nieto
as a man who delivers and stands by his word using his famous slogan “I can
sign it before a notary”.
Analyzing
at the next TV commercial:
We find the following features:
Colors: Full Color
Images: the Construction,
Solid image of corporate management in Enrique Peña Nieto Circle of colors
We find the following features:
Colors: Full Color
Images: the Construction,
Solid image of corporate management in Enrique Peña Nieto Circle of colors
Excerpt from script:
-To bring progress to the whole state, we need roads and in the State of Mexico have 83 km of motorways, Mexican external circuit, warrant independence bicentennial route, highway Toluca - Zitacuaro and 136 km in the process-
The spot containing information managing issues, which in turn makes no comparison of other governments, or present source of this information but much, mention the word New. Giving a hint that this is a new stage for the State of Mexico on the issue of urban development. At the same time actress Lucero said “ah! I was out of time” generating the interest of the viewing audience to know the conclusion of the spot. This leaves one to think that all the information did not fit in a small spot, as they did many things in the road, the position Lucero is humanistic, speaks colloquial language while generating empathy with the viewing audience thanks to her charisma and simplicity, creating an atmosphere of trust, and that in turn are submitting a report of what has been done on behalf of the State of Mexico.
Analysis of these spots is important because
in his campaign for the presidency, we will find similar touches or rather the
continuation of this campaign he made years ago. I think the national level
have led to the spots of the campaign: "300 Commitments Fulfilled the
Government of Mexico." It was a strategy to present Enrique Peña Nieto as
a man of commitment. Another significant event in the presidential race was the
marriage of the candidate with Gaviota. This political rally had a very
peculiar detail a wedding dress in bright colors and was held in the Cathedral
of Toluca, is called the wedding of the year last November 27, 2011 Enrique Peña
Nieto and Angelica Rivera received the holy sacrament of marriage while this
event allowed Gaviota to be positioned as a woman who had her fairy tale, the
prince came to her rescue, had a courtship which culminated in an altar with a
wedding dress and her new candidate. The
Catholic Church is a key factor considering that Mexico is a very religious
country in the Virgin of Guadalupe and the Catholic religion. This causes a
sense of identity within the voters and supporters of the PRI, increasing
participation of women as Gaviota has positioned herself as an attachment not
in the campaign but as a key part of it. Importantly, the actions that made Gaviota
in the presidential campaign from every possible event together to throw her
bouquet to the crowd; this puts a woman in the eye as strength and political
strategy to get the vote female.
Heading
for the Presidential Seat
Subsequent to his appointment as the sole
candidate from the Tricolor, Enrique Peña Nieto was devoted to travel the
country, taking oath as PRI candidate. The major cities of the nation had the
opportunity to see the candidate showing his commitments as a candidate for the
race for the presidential seat, it is important to note that the word
commitment begins to make presence in political vocabulary of Enrique Peña Nieto.
On March 15 at about 8:45 am Enrique Peña Nieto arrived at the offices of the
Federal Electoral Institute (IFE) with his wife, Angelica Rivera, to conclude the
application of its official registration as a candidate for president of Mexico.
Enrique Peña Nieto registered as presidential candidate of coalition commitment
by Mexico (PRI-PVEM). A picturesque touch of this event which is the first step
before starting the race, in the courtyard of the building was filled with
supporters of the candidate and the cheerful sound of mariachi was immediate.
After his record as an official candidate to the IFE, our candidate stayed away and silent during the time of graces of silence before the start of the election propaganda communicate for all medium Enrique Peña Nieto is managing to remain silent IFE given instructions. These could be seen in its website.
The silence ended at 21.00 am on Thursday, March 29, the white was a symbol of peace prevailing in the campaign starting in Guadalajara Enrique Peña Nieto. Accompanied by his wife Peña Nieto presented himself as the candidate of real change and compromise, in the Plaza de Armas in the city of Guadalajara.
One of the issues that he touched on commitments if elected:
After his record as an official candidate to the IFE, our candidate stayed away and silent during the time of graces of silence before the start of the election propaganda communicate for all medium Enrique Peña Nieto is managing to remain silent IFE given instructions. These could be seen in its website.
The silence ended at 21.00 am on Thursday, March 29, the white was a symbol of peace prevailing in the campaign starting in Guadalajara Enrique Peña Nieto. Accompanied by his wife Peña Nieto presented himself as the candidate of real change and compromise, in the Plaza de Armas in the city of Guadalajara.
One of the issues that he touched on commitments if elected:
1. - Recover peace and freedom, using a
modification and correction of the National Security Strategy to restore order,
freedom and security.
2. - The commitment is for at least 15 million Mexicans out of poverty in which they are now.
3. - In matters of education, the commitment is to achieve universal coverage from preschool to upper secondary and higher level achieving 45% coverage.
4. - Peña Nieto's commitment is to maintain stability and also triple economic growth.
5. - Position the leadership and the pride of Mexico abroad. The candidate mentions
in his speech Peña Nieto as a president will be accountable and not hand out blame, no excuses.
The firm commitment, this act is a chart containing the proposal deployed where the candidate later one he will sign before a notary public attesting to the legality of the commitment, some commitments at the start of the PRI campaign were:
2. - The commitment is for at least 15 million Mexicans out of poverty in which they are now.
3. - In matters of education, the commitment is to achieve universal coverage from preschool to upper secondary and higher level achieving 45% coverage.
4. - Peña Nieto's commitment is to maintain stability and also triple economic growth.
5. - Position the leadership and the pride of Mexico abroad. The candidate mentions
in his speech Peña Nieto as a president will be accountable and not hand out blame, no excuses.
The firm commitment, this act is a chart containing the proposal deployed where the candidate later one he will sign before a notary public attesting to the legality of the commitment, some commitments at the start of the PRI campaign were:
1. - Establishment of National
Anti-Corruption Committee
2. - President and top officials to make public declaration of his assets.
3. - Reduced from 500 to 400 federal deputies in the Congress. Concept that had already addressed since late last year.
2. - President and top officials to make public declaration of his assets.
3. - Reduced from 500 to 400 federal deputies in the Congress. Concept that had already addressed since late last year.
The
PRI Party from its origins more remote took over the presidential colors:
green, white and red. As in past elections with Roberto Madrazo, is present
this combination of colors in the campaign of Peña Nieto. The Internet today is
a key tool for candidates that contains in this 2012 for the presidential seat,
Enrique Peña Nieto has the following social networks:
Facebook:
http://www.facebook.com/ #! / Enrique
Facebook, has become one of the most practical and rapid means to publicize an important event. Peña Nieto is using facebook as a communication tool as it discloses all the activities during his campaign. We can see pictures of grief grandson with people, find links to contact the candidate and also invites us to join their team, every day is telling what is happening in the states of the republic to visit with professional photos are published on their facebook page. Importantly, the Peña nieto facebook has a link to the facebook Angelica Rivera. This has been key to boost the female vote for her husband. The page also gives us access to videography and his twitter account. This detail has modifications with the line graph that are driving in your account, as the blue bird logo twitter becomes green, the word is found TWITTER contrasting white letters on a red background to reference to the PRI colors.
Within
the twitter find positive messages like the following:
EPN Given the need for new impetus to the National Agreement on Tourism, my proposal to detonate in Mexico epn.mx/HSZJEZ7 hours ago • Reply • Retweet • favorite
Web Page:
http://www.enriquePeñanieto.com/?gclid=COSZyu-bu68CFQOEhwod1SSmfQ
The website has a user-friendly
structure and also allows us to track the candidate for social networks, also
something that is important is that we are invited to join the volunteer team Peña
Nieto. By means of communications that you can go directly to your email or
text messages to your phone. The page also gives you the opportunity to monitor
the geographical location of the candidate, in his tour around Mexico on
parole.
"I want your eyes to see, what my eyes will see" Angelica Rivera
This phrase has been famous since it was issued by Gaviota hours prior to logging the Peña Nieto campaign. This message was designed for women, where they are given a place as the saying goes, behind every man there is a great woman. Again reinforcing the image of Mexican women represented in the beauty, femininity and strong political character Angelica Rivera has played in this election.
The political
campaign of Enrique Peña Nieto has been characterized by massive meetings by
the use of firm commitments and the optimization of utilizing social networking
and the Internet to reinforce the image of presidential candidate committed.
Spots on TV and the Internet
The start advertising on television and the internet was through a spot in which only shows the candidate Enrique Peña Nieto, announcing that soon you would see traveling the state in the nation on parole for a commitment by Mexico. Analyzing this spot meeting the following key words in the script that handles the candidate:
As a
President
Change,
Change,
You have my word
pledge
You know me
You know you that you can count on me
pledge
You know me
You know you that you can count on me
In the first part
of this work explain why I think the "300 Commitments Fulfilled the
Government of Mexico" was the primary focus of Peña Nieto’s campaign.
Since the trade conducted Angelica Rivera created an expectation to know the
face of the governor I do all that is being mentioned in the spot. This poster
had more triumph to the actress Angelica Rivera as a spokeswoman to give up the spot to Lucero, who is known
for her work for children’s benefits. The spot mentioned that it was right to
leave the post and give input to a new image. Therefore these spots already had
a position. I think the first position and strategy was to inform the public
what has been done, a portal of female voice and charisma of humidity. Not
forgetting that the last voice, has an image of women aware of the needs of a
people. Since it is the image of the Telethon. Which from year to year board
considered a number of donations for the operation of rehabilitation centers
for children.
Since positioning is already
achieving results today. Peña Nieto asks our vote through spots where the
candidate is focused on the commitment and real change. I think that using the
word change was positioned by the president of Mexico Vicente Fox which is
dedicated to promoting the alternation of political parties in the Pines. I
think Fox achievement itself as a leader of opinion during the campaign, so Peña
Nieto is referring to slogans utilized by Blues on the first occasion they won
the presidency. The key is you know me, this allusion to the spots that were previously
spent on national primetime, it's important to mention that each spot has been
designed specifically for each state and its problems. Speaking words of
Veracruz as a beautiful state but on the eve of violence that can and should be
stopped. This special strategy for managing a state, each state has its spot.
But at the same time also is handling a similar line that Televisa management
during the celebration of the bicentennial of independence. We all remember the
spots where each state is promoted with the voice of Enrique Rocha voiceover
narrating the beauty peculiar to each state to integrate our republic.
Analyzing the detail spots encounter graphic material similar to that used
during this campaign I use Televisa Foundation through to make known the
beauties of the states, but on this occasion we analyze the state, while a
problem is presented with a solution such a solution and commitment issued by a
masculine image, sexy, dress depending on the climate of the region at that
time being promoted.
It uses the voice of grief while
Nieto appears alone, without family. This shows that the pre-election efforts:
courtship dream state activity report nationally on primetime religious
ceremony in the capital of Toluca, have worked. Now the only challenge is to
position the candidate as the best choice to carry the presidential seat. It is
important to note that the candidate is a full color and at no time darker
colors are handled. Everything is light, all is change true change.
Pre campaign mistakes
On December 5, Enrique Peña Nieto attends the International Book Fair in Guadalajara, Jalisco, where he confuses authors and their works. The issue becomes the joke of fashion in social networks, given this his daughter, Paulina Peña Pretelini, caused a stir on Twitter because she sent a message to his followers. Where stood the people of Mexico as a country of ignorant. Another incident that was presented this was the omission of the current price of tortillas. Justifying his error, said "I am the lady of the house." Once again clarified his comments and apologized via Twitter. Finally in December 2012 posted a video on YouTube, where Enrique Peña Nieto is on the World Future Speaking society giving a speech in English on this occasion was targeted because his bad pronunciation.
Recommendations
It was to my liking Peña Nieto, since it has managed to use what has work for him in the past to show results from the state government of Mexico, a religious wedding in a city traditionalist graphic antecedents showing the beauty of our states in the celebration of the bicentennial.
We can find a
uniformly The Use of social networks are as uniform colors, fonts, etc. similar
photos.Something that makes him innovative and creative in the current times is
shown giving a hug Peña Nieto its candidates for senators, congressmen and
governors who are also currently in the race for public office. Today I saw a
spectacular where PRI candidate came and embraced by Peña later we saw one of
Patrick Martinez and Peña Nieto. I think its good strategy given that the voter
can link their favorite nominee and is the state president or the party. We see
a unified and cohesive. Recall that the union is strength. So this occasion to
reflect, if your pick is Patricio Martinez, and this is embraced by Nieto, is
confident that Patrick will work together with Peña Nieto. Therefore you should
give it an OPPORTUNITY Peña Nieto. This same analogue we could apply the other
way too. The pick being Peña Nieto, if we analyze the contrast, the PAN party.
Shows a picture of Carlos Angulo and the other side of the Josephine Vazquez
Mota. But they are far apart and which can generate a conflict is of interest
because they are not pulling the votes only one, like two people in the party.
In contrast, the exit strategy where PRI presidential candidate embraced the
other candidate shows a sense of teamwork which is something that needs Mexico
to move forward, work between federal, state and municipal levels. I think Peña
Nieto will win these elections because it has made good use of their
communication strategies, yet has managed to carry on mishaps he's had during
his campaign. I believe that achieving the first position achievements and
personal life and later on as the results of the first and PVE collision.
Enrique Peña Nieto candidate for the PRI party.
The Gaviota whit the kids of Peña Nieto and hers
Spot from the campaign 300 achieved
commitments in the State of Mexico
The image used by
the PRI Party in this run for the government of Mexico.
The image of twitter from blue, to green,black and white. Colors of the
PRI party.
Bibliographic
NOTAS Enrique Peña Nieto , whit out autor, Retrieved
from http://www.quien.com/perfiles/enrique-pena-nieto on the 16 of april
Official webpage of Enrique Pena Nieto,
Retrieved form: http://www.enriquepenanieto.com/?gclid=CMWrgrfBvK8CFQaFhwodIw3-hQ on the 16 of april
Political spot of the campaign 300 achieved
commitments in the State of Mexico Retrieved form:
http://www.youtube.com/watch?v=QFz6xwX0RNs on the 16 of april
Interview with the tv program Aqui y ahora
Retrieved form:
http://www.youtube.com/watch?v=joJ6valdzj4 on the 16 of april
Official Facebook ;
http://www.facebook.com/maggies4/posts/10150805038231416?comment_id=23184110&ref=notif¬if_t=comment_mention#!/EnriquePN
